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Bringing Minds to Market: Government of Canada Invests in Auto Innovation

Windsor, Ontario, March 20, 2012 The Honourable Gary Goodyear, Minister of State for Science and Technology, today announced six new projects supported by the Automotive Partnership Canada (APC) initiative at the University of Windsor. The projects advance research and development (R&D) in Canada's automotive industry by supporting new technologies that will provide lighter material alternatives for cars, and significantly enhance battery efficiency for vehicles.

"Because, we are not unique in the problems we face, we can sell our solutions to the world, creating jobs, growth and prosperity here at home," said Minister Goodyear. "Innovation is about taking ideas to market and solving problems. The Automotive Partnership Canada initiative is all that and will lead to greener, better-performing vehicles while creating Canadian jobs and strengthening our economy."

These university-industry partnerships will receive almost $34 million in total project support. This includes just under $19 million in funding through the Automotive Partnership Canada initiative and nearly $15 million from industry and other partners. These partnerships will be supported by the Natural Sciences and Engineering Research Council of Canada (NSERC), Canada Foundation for Innovation (CFI), and National Research Council Canada (NRC).

The University of Windsor received over $1 million dollars through the Automotive Partnership Canada initiative to develop a faster and less expensive production process for lightweight automotive parts. For this project, the university is partnering with Ford Research and Advanced Engineering, Amino North America Corporation, Novelis Global Technology Centre, ArcelorMittal Dofasco, and Natural Resources Canada's CANMET Materials Technology Laboratory.

"Canada's scientists and engineers are well positioned to provide the automotive industry with the expertise needed to maintain a strong and sustainable automotive industry," said NSERC President Suzanne Fortier. "These most recently announced projects will contribute to the evolution of new materials and technologies that will benefit both the automotive sector and consumers.

"Through our investment in state-of-the-art facilities, we are supporting research-driven economic growth and helping to create jobs in Canadian communities" said Gilles G. Patry, President and CEO of the CFI. "Working with federal partners, the Canada Foundation for Innovation is helping one of Canada's key industries thrive in a global marketplace."

"The National Research Council Canada is committed to working with Canada's auto industry to make it internationally competitive," said John McDougall, President of NRC. "This initiative underlines the NRC's support for developing a sustainable and viable auto sector in Canada."

Announced by the Government of Canada in April 2009, Automotive Partnership Canada is a five-year, $145-million initiative that supports collaborative R&D and pushes the Canadian automotive industry to greater levels of innovation. As this is an industry-driven initiative, automotive companies provide both financial support and essential in-kind contributions to ensure the research projects' success.

Other previously funded Automotive Partnership Canada research focussed on the development of a battery pack thermal management system for hybrid electric vehicles, more efficient systems for lightweight wheel production, enhanced performance catalytic converters, improved fuel cell technology and improved automotive manufacturing workplace design and ergonomics.

NSERC is a federal agency that helps make Canada a country of discoverers and innovators for all Canadians. The agency supports some 30,000 post-secondary students and postdoctoral fellows in their advanced studies. The agency promotes discovery by funding more than 12,000 professors every year and fosters innovation by encouraging more than 2,000 Canadian companies to participate and invest in post-secondary research projects.

More information about Automotive Partnership Canada is available in the backgrounder.

For further information (media only), please contact:

Stephanie Thomas
Press Secretary
Office of the Honourable Gary Goodyear
Minister of State (Science and Technology)
Tel.: 613-960-7728

Media Relations
Industry Canada
Tel.: 613-943-2502

Martin Leroux
Media Relations and Public Affairs Officer
Natural Sciences and Engineering Research Council of Canada
Tel.: 613-943-7618

Ryan Saxby Hill
Coordinator, Media Relations and Online Engagement
Canada Foundation for Innovation
Tel.: 613-943-5346

Media Relations
National Research Council Canada
Tel.: 1-855-282-1637


Automotive Partnership Canada

Launched in 2009, Automotive Partnership Canada (APC) is a five-year, $145million initiative that supports collaborative research and development (R&D) activities benefiting the Canadian automotive industry through partnerships between industry and academia and/or other government departments and agencies.

APC's funding partners are:

  • Natural Sciences and Engineering Research Council of Canada (NSERC) ($85 million);
  • National Research Council Canada (NRC) ($30 million);
  • Canada Foundation for Innovation (CFI) ($15 million);
  • Social Sciences and Humanities Research Council of Canada (SSHRC) ($5 million); and
  • Canada Excellence Research Chairs (CERC) Program ($10 million).

Research Areas

An industry task force guided the development of APC. This included identifying research priorities, grouped under three strategic themes. To be supported, research must fall under at least one of the following themes:

  • Improving the Automobile's Environmental Performance and Impact;
  • The Cognitive Car; and/or
  • Next Generation Manufacturing.

For more information about Automotive Partnership Canada, visit the This link will take you to another Web site APC Web site.

What follows are descriptions of each of the newly funded APC projects:

1) Development of a Hybrid Electrohydraulic-Hydromechanical Drawing Process for Production of Lightweight Automotive Parts

Researcher: Daniel Green, University of Windsor
Partners: Ford Research and Advanced Engineering, Amino North America Corporation, Novelis Global Technology Centre, ArcelorMittal Dofasco, CANMET Materials Technology Laboratory (Natural Resources Canada)

APC Investment: $1,046,800 (through NSERC)

The use of high-strength steels and lower-density materials (aluminum, magnesium) in automotive body and chassis structures is an excellent way to reduce vehicle weight. However, higher-strength and/or lower-density materials are inevitably accompanied by a decrease in formability; leading to an increase in cost and a decrease in product design flexibility. One of the most promising forming processes that could help to overcome these limitations is electrohydraulic forming