NSERC Prizes
Arthur B. McDonald Fellowship

Rita Orji

Rita Orji, a pioneer in persuasive technology (PT) at Dalhousie University, is dedicated to revolutionizing digital interventions. Her groundbreaking research focuses on personalizing PTs—like mobile apps and interactive games—to motivate positive behaviors such as mental health management, healthy eating, and environmental conservation. By tailoring these technologies to diverse users, including marginalized populations, Orji aims to enhance their effectiveness and societal impact.

Orji's research has yielded predictive models that adapt PTs to individual behaviors, significantly improving user engagement and outcomes. Her studies demonstrate that personalized systems outperform generic approaches, fostering sustainable behavior changes. Notably, her work on a mobile sensing app during the COVID-19 pandemic captured global attention, helping thousands cope and informing public health policies worldwide.

Orji's innovations promise to empower individuals worldwide, promoting healthier lifestyles, safer communities, and environmental stewardship through advanced PTs. Her leadership inspires a new generation of researchers, ensuring continued advancements in technology-driven public health solutions.

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